The Projection — a symmetric watercolor butterfly

The Projection

The surface is never the system.

← Replika

Posture

contracting / under pressure

med confidence · as of 2026-07-28 · about Replika

Founder/CEO Eugenia Kuyda stepped aside Oct-2025 to launch a separate company (Wabi, a $20M pre-seed raise that is NOT Replika/Luka capital); Dmytro Klochko named CEO. Third-party ARR estimate shows revenue falling (~$14M in 2024 -> ~$4.8M estimated 2026, per GetLatka/Sensor Tower store-revenue read), though other revenue trackers disagree sharply (see gravity). Regulatory pressure continues: Italy's Garante fined Luka Inc. ~€5M/$5.6M in May-2025 and reaffirmed its Replika ban in Jun-2025 over children's-privacy concerns, echoing the original Feb-2023 Italy ban/erotic-content pull. No new funding round found since ~2018-2022, so financially the company reads as running on legacy VC + subscription revenue rather than fresh growth capital.

Sourced figures 5


the working

Basis

Founder/CEO Eugenia Kuyda stepped aside Oct-2025 to launch a separate company (Wabi, a $20M pre-seed raise that is NOT Replika/Luka capital); Dmytro Klochko named CEO. Third-party ARR estimate shows revenue falling (~$14M in 2024 -> ~$4.8M estimated 2026, per GetLatka/Sensor Tower store-revenue read), though other revenue trackers disagree sharply (see gravity). Regulatory pressure continues: Italy's Garante fined Luka Inc. ~€5M/$5.6M in May-2025 and reaffirmed its Replika ban in Jun-2025 over children's-privacy concerns, echoing the original Feb-2023 Italy ban/erotic-content pull. No new funding round found since ~2018-2022, so financially the company reads as running on legacy VC + subscription revenue rather than fresh growth capital.

Threads 1

A claim is one metric we assert about a node — the value is the summary, this page is the receipt. Sourced from kestrel; supersedes-history not yet shown. Back to Replika.