The Projection — a symmetric watercolor butterfly

The Projection

The surface is never the system.

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pocket

Hyperscalers

Cloud + platform giants; own the compute and the distribution.

The metrics — aggregated from members; click for the breakdown

Posture
expanding — 3 of 5 (expanding 3 · hedging 2) 5 members →
Capital · available
across 5 members — open each for the figure + sources 5 members →
Capital · operating
across 5 members — open each for the figure + sources 5 members →
Capital · deployed
across 5 members — open each for the figure + sources 5 members →
Capital · in
across 5 members — open each for the figure + sources 5 members →
Capital · out
across 5 members — open each for the figure + sources 5 members →
Optionality
across 5 members — open each for the figure + sources 5 members →
Gravity
across 5 members — open each for the figure + sources 5 members →

What's new this week

Members 7

Sundar Pichai expanding us 9 threads

capital ~$292B commandable/12mo ($126.8B cash+STI Dec-2025 + ~$164.7B/yr operating cash flow, low leverage); market cap …

opt
free-leaning-mixed — dual-class founder control keeps it …
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~$402.8B/yr GROSS FY25 revenue ecosystem (ads ~$315B + Cloud …

Pouring capital into the buildout — raised 2026 capex guidance to $195–205B and flagged "significantly more" for 2027 (the market punished …

Satya Nadella hedging us 11 threads

capital ~$250B+ commandable/12mo (cash+STI $78B Mar-2026 + ~$170B/yr operating cash flow + AAA debt access); market cap …

opt
mixed — legally free discretionary treasury, but a rising …
grav
~$3.0T/yr GROSS ecosystem (reconstructed: TTM rev $318B x …

Hedging concretely now: Copilot began swapping in-house MAI models in place of OpenAI/Anthropic for everyday tasks (cost-driven, 07-24), …

Andy Jassy expanding us 8 threads

capital ~$263B commandable/12mo ($123B cash+STI + ~$139.5B/yr operating cash flow, but FCF only $7.7B); market cap …

opt
mixed/constrained — governance free (single-class) but …
grav
~$716.9B/yr GROSS net sales (AWS $137B; 3P GMV ~$700B+ vs …

Runs the landlord model on purpose: the AGI-team cuts and the ~$200B capex plan are one strategy — retreat from frontier research, build for …

Mark Zuckerberg hedging under regulatory review us 7 threads

capital ~$197B commandable/12mo ($81.6B cash+STI + ~$115.8B/yr operating cash flow, ~$46B free post-capex); market cap …

opt
mixed — Zuckerberg dual-class control (free) but taking on …
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~$196.2B/yr GROSS FY25 ad revenue; VA-deflation DEFERRED per …

Formalized the off-balance-sheet capex template on earnings eve: a second 80/20 JV with BlackRock ($14B, El Paso, 07-28) + a completed …

Tim Cook in succession us 4 threads
opt
free

John Ternus eff. 2026-09-01

Still the free-but-idle vault (≈$0 net thrust, ~$94B/yr returned) — but the memory squeeze is biting: the Micron fight (thin) and DRAM costs …

Larry Ellison us 5 threads

capital ~$64B commandable/12mo ($31.9B cash+STI May-2026 + ~$32B/yr operating cash flow, but FCF -$23.7B, debt $156B …

opt
constrained/locked — negative FCF, high leverage, cash …
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~$67.4B/yr GROSS FY26 revenue (Cloud $34B) + reported …

A capital-and-infrastructure play — its Stargate stake and OCI put it inside the biggest AI buildout, financed partly through the $35B …

us 1 thread
opt
constrained

The purest neocloud wager: $99.4B backlog (OpenAI, Meta $21B-to-2032, Jane Street) against $2.08B quarterly revenue and a $740M loss — …

Vocabulary